Showing posts with tag:

UPP

LOOKOUT, Enforcement on its Way!

Kicking off the new year with great excitement, gap intelligence launched its newest service, Lookout in the first week of January. Lookout is an online price tracking service designed to identify MAP/UPP policy violations. By further developing the capabilities of our existing web crawling technology and our GFD quality standard, Lookout ...

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Why Lookout? PC Fax, That’s Why.

Way back when dinosaurs roamed the earth and I was working as a fax machine analyst, I would spend one week a month arm wrestling my arch nemesis: The Computer Shopper. The Computer Shopper was a mail-order catalog the size of a phone book, hundreds of pages thick, and each page was a product showcase of a single mail-order reseller who took ...

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gap intelligence Extends Expertise to Price Enforcement with Lookout

- Identify MAP and UPP violations with accuracy, evidence, and ease -

SAN DIEGO – January 2, 2019 – gap intelligence, a values-led market research firm focused on the information technology, consumer electronics, and home appliance industries is excited to announce Lookout, a new research service to help manufacturers track and ...

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MAP Policy vs. The ‘Invisible Hand’

Minimum Advertised Price (MAP) policies have been used by manufacturers and brands for years, but in the last decade their importance and their prevalence have grown dramatically. Part of this is thanks to the Supreme Court decision in 2007 (Leegin v. PSKS), which provided the legal framework that supports the case for enforcement of MAP ...

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